Recent Professional History
UX Marketing Program Manager at Google
(contract via Brilliant Muse)
-
Collaborative Management: Launched over 140 marketing campaigns for Google's user research program, fostering relationships with 29 product teams, including UX researchers, designers, engineers, and other marketing teams.
-
World Class User Acquisition: Drove 1.8M new users to sign up for our research program by creating organic, paid, and in-product channel marketing programs. This bolstered the participant database by 40% and resulted in significant cost savings, reducing advertising expenses by $27 million.
-
Mining Insights from Raw Data: Transformed raw user data into actionable insights, driving the launch of pilot programs across 4 key global markets. (US, UK, India, and Japan)
-
Optimizing Efficiency: Streamlined campaign launches by optimizing timelines, creative assets, and delivery of other vital components. This shortened campaign timelines by 20%.
Associate Director, Strategy at IPG
Clients: Gilead, Merck, Sunosi, Carnival Cruises
-
Built Winning Solutions: Supported new business pitches as an agency solutions architect, ultimately driving the adoption of 3 enterprise-scale creative strategy pilot programs.
-
Guided Creative Strategy: Steered the full-cycle development and execution of creative strategies for assigned client accounts, billing over $1.2 million in Annual Recurring Revenue (ARR).
-
Champed DCO Innovation: Spearheaded the development of the agency's Dynamic Creative Optimization (DCO) portfolio, spanning process refinement, team expansion, and vendor selection.
-
Team Building and Mentorship: Successfully onboarded and nurtured a trio of new team members to form the Creative Strategy team
Senior Manager, Strategy at Mindshare (GroupM WPP)
promoted from Strategy Manager
​Clients: Unilever, Dell Technologies
Brands: Dove, Dove Men + Care, Dove Baby, Vaseline, TRESemmé, Dell, Alienware, VMware
-
Orchestrated Strategy: Developed holistic marketing plans for 5 brand campaigns, 8 product launches, and 11 relaunches. Collaborated closely with senior stakeholders to adapt global brand objectives to regional nuances, ensuring a seamless alignment for maximum impact.
-
Pioneered Best Practices: Led the development and execution of industry-leading best practices for Dove and Vaseline's performance marketing. Introduced a metrics-driven framework for measuring digital campaign success, which was subsequently adopted by 28 local market teams.
-
Swiftly Adapted to Change: Created 4 custom COVID-19 playbooks for brands, strategically addressing shifts in consumer behavior and enhancing internal processes to adapt to the evolving digital landscape.
-
Insightful, Data-Driven Support: Transformed competitive and market research into actionable insights and recommendations for client leadership teams. These valuable insights empowered strategic decisions in 19 campaigns with media spend over $10M.
Senior Strategist at Flight Centre Travel Group
promoted from Junior Strategist
-
Marketing Leadership: Spearheaded the development and execution of global, omni-channel marketing strategies that delivered $35 million in annual revenue, underpinned by a keen understanding of market dynamics and audience engagement.
-
Financial Stewardship: Managed annual advertising budgets exceeding $12 million across multiple global brands, ensuring prudent allocation and maximum impact.
-
Thought Leadership: Delivered monthly 'State of Digital' keynotes, bridging both technical and executive leadership teams with updates and recommendations on the digital marketing landscape.